AccessData pioneered digital forensics and litigation support for more than twenty years. More than 130,000 B2B customers in law enforcement, government agencies, corporations, and law firms around the world relied on their solutions. 

However, their branding had not significantly evolved since their founding in 1987. As a member of the marketing team, Anthony created and evangelized the company’s first brand guidelines and handled all of the event graphics for the annual users conference in Las Vegas. 

Customer loyalty was already storng, and the company’s free entry-level product was highly regarded. However, there was little-to-no emotional resonance in the market for prospects. Huff made two key observations that led to a brand strategy: 1 - Cybersecurity at the time was a sea of sameness (overused cyber tropes, never showing people) and 2 - the current customers of AccessData were raving fans, proud of their work behind-the-scenes as cyber guardians. To fill that gap, AccessData featured people based on the users of their products front-and-center, while still using some of the familiar cybersecurity visual language of the day.