The Sohn Conference Foundation is a non-profit organization dedicated to supporting innovative initiatives to cure and treat pediatric cancer and other childhood diseases, raising funds through its Sohn Investment Conferences, and honoring the memory of Ira Sohn, a Wall Street professional who died of cancer.

Huff was contracted to prepare the Sohn Conference for its first ever streaming-only event in 2022 as the world was rebounding from the pandemic. This included a brand refresh, a suite of marketing templates and graphics for the livestream, and a website redesign which would position the in-house team to take over website and content management for future events.