Vyv’s patented antimicrobial LED light technology solves some of the most stubborn microbial challenges in food processing, pharmaceutical manufacturing, travel, education, food and beverage, athletics, and beyond. 

The reason this technology has so many applications for killing* germs and preventing the growth of viruses, bacteria, fungi, mold, and mildew is because it works without the use of damaging UV, so it can work continuously, whether or not people are present, and the form factor can be as small as the size of an LED diode.

Huff was hired to drive awareness and continue educating the market on this entirely new class of light technology through digital content and brand management

One of the challenges with marketing new LED lighting is that it comes in such a familiar package. Even the more discerning customers have the entrenched idea that there are two completely separate categories of lights: lights for illumination and UV lights for disinfection. What makes Vyv special is that it both illuminates and cleans without the use of UV; so people, pets, and plants can be present while the technology continuously cleans.
 
A campaign to increase awareness that this is technology that you could hold in your hand, in the familar package of a lightbulb, was created as an activation. Significant organic growth on LinkedIn was generated through robust B2B content programs that not only drove awareness and engagement metrics for Vyv, but also supported channel partners’ social media efforts.