New York State
BRAND MANAGEMENT
GRAPHIC DESIGN
EVENT GRAPHICS
MARKETING COLLATERAL
SIGNAGE
SOCIAL MEDIA MANAGEMENT
New York State
Building tomorrow’s workforce today. For years, getting a job working working for New York State seemed out of reach. The process was arduous and so the perception for most New Yorkers was that public service was not a career path that was available to them. The Department of Civil Service is working to change all of that by making it easier than ever get a job. In addition to modernizing processes and requirements for getting hired, the Department of Civil Service launched first ever statewide marketing campaign which reached 93% of New Yorkers age 18+. I was happy to play a role in the design of this campaign to raise awareness that New York State is hiring.
I also work on the design and standardization of graphics for the department’s cultural events, which celebrate the diverse and talented workforce that the State is building to better serve all New Yorkers.
Team
New York State Department of Civil Service
OpAD Media
Photography: Matthew Cyr
More Projects