Info

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I’m a senior designer and creative content leader who helps organizations create clarity and connection across every touchpoint. I combine brand strategy, graphic design, UX thinking, culture building, and narrative development to help growth-stage companies and mission-driven organizations articulate who they are, what they do, and where they want to go.

My best work is grounded in close observation and pattern recognition, supported by strong design fundamentals. I look for cues that reveal how a brand is actually experienced, then translate those insights into identities, narratives, and content systems that are both thoughtful and practical.

I grew up in upstate New York and was drawn out west to Utah for my first real job. I definitely needed the job but I also couldn’t say no to the scenery. I eventually found my way back home to raise a family with my wife in New York.

I’ve never been interested in branding as a practice in fiction or spin. To me, brand is communication. And clear communication is one of the oldest, most human responsibilities we have. It’s how we make sense of the world, how we relate to one another, and how organizations earn trust. My work sits inside that belief.

Expertise

Branding & Design

I build brands that are clear, scalable, and connected to the people they serve. From identity systems to cross-channel designs, my focus is on turning strategy into effective visuals and usable systems.

Creative Content

I translate abstract or complex ideas into communications that cut through. I aim to help organizations sharpen and expand their narrative, shaping it for each channel, and delivering it with consistency.

Culture Strategy

It matters to me whether organizations can truly align teams around mission and core values. I try to create collegial environments where people feel connected, informed, and proud of their contributions.

Collaboration

121 Ventures
AccessData
Alchemy Salon
AngioDynamics
Aperture Retreat
BankSupplies.com
C7 Reclaimed Lumber
Celsius
Choice Physical Therapy
Classic Country
Clearview Intelligence

Delaney Corporate Services
DeskSpace
Dialog Retreat
Dibble Equipment
East Rock Capital
Fuger Consulting
Halstead Media
HEAL Utah
HiredScore
Holt Street Holdings
Hope7

Inter Astra
Lanie’s Restaurant
LFC-Albany
Michael’s Banquet House
Mindful Meals To Go
New York State
Plug Power
Rick Sherwood Marketing
River Street Beat Shop
Six Pillars Health
Sohn Conference Foundation

SOL Solutions
Standard Steel
Summit: IVF
Syntricate Consulting
Team CymruUnitedLex
University of Utah
Utility Construction Specialists
Veterans2Work
Viewpoint Ventures
Vyv

Waterford Public Library
Wright Architectural Millwork

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