Why I Work

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I’m passionate about uncovering the hidden context and subtle cues that reveal how a brand can optimize for perception. My role is converting those insights into intentional, outcome-oriented systems, processes, and branded assets.

Branding is an analytical form of communication rooted in psychology—an evolution of some of oldest, most human responsibilities we have. When done well, it conveys meaning and translates business intentions into signals people can recognize, experience, and believe.

These core beliefs inform all of my work.

I work across all aspects of brand, but I'm particularly skilled at turning emerging ideas or dense information into clear, effective visual communications—a strength I've proven across government, healthtech, architecture, cybersecurity, and SaaS.

About Me

I grew up in upstate New York and was drawn out west for my first design job out of college. It was a great opportunity and I couldn’t say no to the Wasatch mountains once I saw them, so I packed a U-Haul and headed to Utah. After a few years there, I met my wife and we found our way back to New York to raise our family.

Expertise

Branding & Design

I’m drawn to brands that are lacking clarity and alignment, especially during moments of growth or change. The goal is to bring shape, confidence, and consistency to the way a business shows up in the world.

Strategic Comms

I translate abstract or complex ideas into communications that cut through. I aim to help organizations sharpen or expand their narrative, crafting it for each channel, and delivering it with the right balance of variety + consistency.

Presentations

Presentations are storytelling tools. I focus on pacing, hierarchy, and the small details that elevate the whole experience. Good presentations move ideas and people.

Infographics

I find the underlying logic first, then design a way for people to grasp information quickly. My infographics balance precision with simplicity and help people understand statistics and concepts in a memorable way.

Event Graphics

Events are where brand, storytelling, and logistics all meet. Programs, wayfinding, signage, collateral, and all of the details that shape how people perceive a brand in space are a mix that I enjoy working with.

Culture

I also work on the internal side of brand. I’ve built programs, onboarding experiences, and shaped internal narratives that help employees understand the mission and see their role in it. Culture isn’t something you announce; it’s something that gets built over time with intention.

Collaboration

121 Ventures
AccessData
Alchemy Salon
AngioDynamics
Aperture Retreat
BankSupplies.com
C7 Reclaimed Lumber
Celsius
Choice Physical Therapy
Classic Country
Clearview Intelligence

Delaney Corporate Services
DeskSpace
Dialog Retreat
Dibble Equipment
East Rock Capital
Fuger Consulting
Halstead Media
HEAL Utah
HiredScore
Holt Street Holdings
Hope7

Inter Astra
Lanie’s Restaurant
LFC-Albany
Michael’s Banquet House
Mindful Meals To Go
New York State
Plug Power
Rick Sherwood Marketing
River Street Beat Shop
Six Pillars Health
Sohn Conference Foundation

SOL Solutions
Standard Steel
Summit: IVF
Syntricate Consulting
Team CymruUnitedLex
University of Utah
Utility Construction Specialists
Veterans2Work
Viewpoint Ventures

VyvWaterford Public Library
Wright Architectural Millwork